Online College Students 2015

Comprehensive Data on Demands and Preferences

Published July 8th, 2015

Online students are increasingly savvy, choosing the institution and program that best meets their needs before applying or even making contact. So how can your institution reach these students? The fourth annual Online College Students: Comprehensive Data on Demands and Preferences report, a joint production of The Learning House, Inc. and Aslanaian Market Research, provides some answers. This report reveals the results of a survey of 1,500 past, present, and prospective online college students.

In this free, live webinar, Dr. David Clinefelter, Chief Academic Officer of Learning House, and Carol B. Aslanian, Senior Vice President of Aslanian Market Research share the results of the most recent Online College Students survey and discuss trends identified over the past four years.
Learn about:

  • The most popular fields of study
  • How students make the decision to attend an institution…and how quickly they make that decision
  • Best practices for financial aid, enrollment and transfer credits
  • How money influences decision-making
  • Effective marketing messages and channels
  • And more.

Watch the Recording

About the Presenters

Dr. David Clinefelter is the Chief Academic Officer at The Learning House, Inc., in Louisville, Ky., where he develops the highest academic tools, training and strategies for the company’s online partners. Dave’s 30-year career in education spans all levels, from K-12 to higher education.

At the postsecondary level, Dr. Clinefelter began as a professor at the University of Nebraska, Omaha and a lecturer at The Ohio State University before he became vice president of academic affairs at Graceland University, a liberal arts institution in Iowa. From 1996 to 1997, Dr. Clinefelter served as an American Council on Education (ACE) Fellow at Northwest Missouri State University. At the conclusion of his fellowship year, he became president of Graceland University and served in that capacity for six years. In 2002, Dr. Clinefelter joined Kaplan University as provost, and he joined Walden University in 2010 as Chief Academic Officer.

Carol B. Aslanian is Senior Vice President of Aslanian Market Research, the market research unit of EducationDynamics. She is a national authority on the characteristics and learning patterns of adult students and has given hundreds of presentations on the topic and led market research projects for more than 200 colleges, universities and educational agencies. Ms. Aslanian has received several national awards for her contributions to the fields of community service and continuing education.

Aslanian holds degrees from Cornell University and Harvard University. She served as director of the office of adult learning services at the College Board for more than 20 years, and also helped the Board enhance its services to community colleges. Aslanian also has served on the boards or committees of numerous groups, including the American Marketing Association, the Nontraditional Students Report Board of Advisors and Elderhostel.

Related Resources

Research Report
Published May 8, 2015
Discover what online students are looking for in the fourth annual Online College Students report, developed by Learning House and Aslanian Market Research.
View Research Report
Research Report
Online College Students
Published May 10, 2017
Discover who is studying online. “Online College Students 2017: Comprehensive Data on Demands and Preferences” explores a survey of 1,500 online students.
View Research Report