The question is not whether to use social media as a marketing tool, but rather, how to use it most effectively. To ensure success, first, define your objectives. Then, make sure your school meets some important criteria, including having an authentic voice, posting consistently and committing time and resources. Once you establish a social media plan, you will have a powerful tool for marketing your online education programs.
Tag Archives: marketing online
Learn to develop an effective marketing strategy, from understanding the competition to determining lead generation channels, creating a budget and measuring results.
Students in higher education markets throughout the nation are enrolling in online summer programs to accelerate their degree or keep on pace with their graduation date at an affordable rate. Colleges and universities can generate...more
The down economy has pushed a lot of out of work or underemployed professionals to consider heading back to school in order to enhance their skill set and qualifications to get ahead in a competitive...more
Search engine optimization (SEO) is one of the fastest and most effective marketing and Web design strategies in higher education and is intended to deliver quality organic leads directly to your college or university's website....more
Most colleges recognize that the fiscal success of their online degree programs directly correlates with student enrollments. Therefore, it is important for higher learning institutions to employ effective marketing strategies and tactics designed specifically for...more
As the amount of Facebook and Twitter users continue to grow, more and more colleges and universities have begun using social media sites as outlets to relay information to current students. Doing so can help...more
Social media is one of the fastest growing trends in marketing today. Many higher education institutions have found Facebook to be largely successful in attracting students to information, or posts, that communicate pertinent information about...more
Given budget cuts in higher education, administrators are often faced with the task of marketing new online programs with few resources, forcing them to get creative with what they have. However, it is possible to...more
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