Learning House Search Engine Marketing Services
What is Search Engine Optimization?
Everyone wants their Web site to be highly ranked in the major search engines like Google, Yahoo! and MSN in the hopes of searchers finding and clicking through to the site (organic traffic). Search engines use highly technical, complicated algorithms to determine which sites to display and the order to display them in when a person searches on particular terms. The process of modifying Web sites in order to increase the chance of being returned more highly in the rankings is called Search Engine Optimization (SEO).
Learning House SEO experts examine virtually all aspects of Web sites, from the words on the page (Web copy) to the HTML code used to build the page, and can make modifications to enhance the probability of sites being returned highly in the major search engines. Some of the SEO services Learning House will perform are:
- Analyze keywords and determination of best key words for each site.
- Analyze Web copy and suggest improvements
- Analyze Web site code and make modifications in order to make each site easier for the search engines to view the sites.
- Develop and implement linking strategy
- Develop and implement strategy for search engine submission
- Monitor search engine rankings on a consistent basis
- Report actions taken and results
Learning House SEO work will increase the likelihood of client Web sites gaining in the search engine rankings. Learning House will never engage in SEO practices that could harm a Web site’s chance of being highly ranked. Our clients will always know exactly what actions Learning House intends to take and why those actions are important and necessary. Our clients will also receive timely progress reports. To learn more about SEO and how to choose an SEO vendor, please read Google’s word on the subject here.
Link Building Campaigns
Links to and from a Web site can be helpful in getting a page highly ranked in the search engines. However, the links must be of good quality to be of advantage. Links from a disreputable site can actually cause damage. For example, a site for a car dealership will receive a positive response from the search engines if a reputable car related site, such as AAA or reputable business sites like the Better Business Bureau links to the dealership site. On the other hand, links to the site from sites that are known for disreputable business practices can be harmful.
Learning House will conduct an analysis of each clients market and create a target list of sites on which to place links. We will also monitor sites that are linking to our clients’ sites and attempt to get undesired links removed.
Pay Per Click Marketing Campaign Management
You have a Web site, but how will Internet users find your site? Over time, Search Engine Optimization (SEO) can help make your site more visible in the search engines, which will hopefully lead to more traffic to your site. However, pay per click campaigns can almost instantly increase traffic to your site.
All the major search engines sell advertising space in the margins of their sites. When a person enters search terms (keywords) in a search engine, the search engines will not only return Web sites matching the terms entered, but also ads that match the terms. The ranking in the list of advertisements is determined by how much an advertiser is willing to pay if a person clicks on the ad (click through rate or CTR), thus the “pay per click” term. Since clients only pay when a person clicks on their ad, pay per click campaigns are extremely cost effective.
The development of a pay per click campaign involves making the right choices for keywords and ad copy, as well as consistent monitoring and adjusting the campaign details. Learning House pay per click campaign management services are:
- Analysis of effective keywords
- Development of effective ad copy
- Set-up of a campaign in major search engines
- Monitoring of campaign results
- Adjusting of campaign details to increase effectiveness
- Reporting of campaign results
Learning House works with our clients to learn more about their business and determine their needs and goals. We then develop a proposal for based on this information and the client’s budget. Our clients will always know what we are doing for them, why our actions are important and the results of our efforts.
In all we do at Learning House, we are focused on our client’s success.