Re-Motivate and Re-Enroll
Keeping students interested in learning and focused on obtaining their degree is one of the most challenging objectives that institutions of higher learning face. Too often, students lose focus and motivation amidst the distractions of life. While the reasons that lead traditional and nontraditional students to drop out of school prior to successfully obtaining their degree can vary, it is critical that schools take measures to draw them back to a degree program. A degree delivered partially or fully online must accommodate their new set of needs and life challenges.
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Identifying In-Demand Online Programs
One of the most effective battle tactics in staying competitive and relevant in a crowded higher education market is to offer professional degrees in high demand at a competitive tuition rate. This route can seem like an overwhelming and unconquerable challenge at times, but it can prove to be a promising path to success.
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What Makes a Great Online Enrollment Counselor?
A resource allocation discrepancy still exists when comparing enrollment management processes for programs offered on campus and those offered online. Successful institutions, however, are quick to recognize that implementing proper follow-up processes at all stages of the enrollment process and recruiting talented and skilled enrollment counselors can dramatically increase the number of newly enrolled students—more so since the online student’s profile differs substantially from that of a traditional student.
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Why Some Succeed While Others Fail
It should come as no surprise that many variables play a crucial part in the ultimate success or failure of a college program. Part of the long-term success of an online educational program is based on the school’s perceived reputation which can greatly impact the number of potential applicants, program’s marketability and success of its graduates. The strength of the school’s brand often holds the key to its ultimate success or failure.
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Best Practices for Marketing Your Online Programs
As we wrap up a very fruitful year, we line up 10 valuable guidelines selected from a large set of best practices that are known to help higher education institutions market their brand more effectively, increase enrollments and improve their processes. Below are the top 10 marketing best practices of 2009, which serve as a great checklist for the marketing process in 2010.
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