Online College Students 2013 Research Report
Who is studying online? What do they value? What is the impact of their online degree? The newest edition of the “Online College Students” report, a joint project of Learning House and Aslanian Market Research, answers these questions and more. The report shares the findings of the second annual survey of 1,500 former, current and future online college students.
Some Key Findings of the Report
The value of an online degree
Among respondents who had completed their program of study within the previous 12 months, about two-thirds were completely satisfied that it was a good investment of time and money. Of all respondents, 44% obtained a first-time, full-time or new job; 45% received a salary increase; and 36% received a promotion.
Online or nothing
While many colleges and universities worry about cannibalization of on-ground programs when offering online, only 15% of students considered a classroom-only program.
Factors when choosing an institution
Reputation is the most important factor for students when choosing an institution, and is most often based on accreditation, quality of faculty and personal acquaintance with other attendees.
Business continues to dominate as the field of study, being the most popular undergraduate and graduate degree with 36% and 39%, respectively. Science, technology, engineering and mathematics (STEM) fields, however, are gaining in popularity.