Fill Your Online Programs
Online learning is one of the fastest growing segments of higher education. As the marketplace grows more competitive, a solid marketing strategy will be essential to help your program stand out from the crowd.
In addition, online students are often very different than your traditional on-campus student, so they need to be communicated to in ways that are specific and unique to their needs and interests. Careful planning, targeting the right audience through the most effective channels, and developing a broad base of marketing opportunities all play a crucial role in the ever-changing world of online student marketing.
Learn how to make the most of your marketing dollars with this webinar. Todd Zipper, Executive Vice President and Chief Marketing Officer of The Learning House, Inc., will discuss:
- Understanding the big picture
- Setting goals
- Knowing your product
- Developing a budget
- Building creative assets
- Exploring lead generation channels
- Measuring results
About the presenter
In his role as Executive Vice President and Chief Marketing Officer of Learning House, Todd provides strategic management to the marketing, enrollment management, retention and business development teams. In 2006, Todd co-founded and served as Chief Operating Officer of Education Connection, a marketing services technology company that focuses on the online education sector. Education Connection was sold to EducationDynamics in 2010.
Before founding Education Connection, Todd worked for Kaplan, Inc. in various roles, including strategic planning, new product and business development, finance, marketing and operations. He holds a BA from the University of Pennsylvania, an MBA from Columbia University and a Chartered Financial Analyst designation.