Tag Archives: marketing online

To Social Media or Not to Social Media: That Is Not the Question

The question is not whether to use social media as a marketing tool, but rather, how to use it most effectively. To ensure success, first, define your objectives. Then, make sure your school meets some important criteria, including having an authentic voice, posting consistently and committing time and resources. Once you establish a social media plan, you will have a powerful tool for marketing your online education programs.

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SEO Strategies Drive Student Enrollment

Search engine optimization (SEO) is one of the fastest and most effective marketing and Web design strategies in higher education and is intended to deliver quality organic leads directly to your college or university's website....
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Marketing Keys to Enrollment Success

Most colleges recognize that the fiscal success of their online degree programs directly correlates with student enrollments. Therefore, it is important for higher learning institutions to employ effective marketing strategies and tactics designed specifically for...
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Maximize Your Facebook Page

Social media is one of the fastest growing trends in marketing today. Many higher education institutions have found Facebook to be largely successful in attracting students to information, or posts, that communicate pertinent information about...
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All About SEO

What is SEO? Search engine optimization (SEO) is the process of improving the visibility of your Web site in search engines through organic (unpaid) search results. (more...)...
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No-Cost Ways to Market Your Online Programs

Given budget cuts in higher education, administrators are often faced with the task of marketing new online programs with few resources, forcing them to get creative with what they have. However, it is possible to...
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