Learn to develop an effective marketing strategy, from understanding the competition to determining lead generation channels, creating a budget and measuring results.
Tag Archives: Marketing & Enrollment Management
In the online higher education market, lead generation is crucial to your enrollment success. Stagnant periods of lead generation can cause online colleges or universities to panic, as they greatly depend on enrollments to sustain...more
Many servicemen and servicewomen enter the U.S. military directly after graduating high school, deferring their collegiate dreams until after they have proudly served their country. While earning a college degree is often a top priority...more
Higher education institutions across the country have some of the oldest brands in the country with a few dating back as far as the 18th century. Nevertheless, most people cannot readily identify these longstanding institutional...more
Most colleges recognize that the fiscal success of their online degree programs directly correlates with student enrollments. Therefore, it is important for higher learning institutions to employ effective marketing strategies and tactics designed specifically for...more
As the amount of Facebook and Twitter users continue to grow, more and more colleges and universities have begun using social media sites as outlets to relay information to current students. Doing so can help...more
An online Enrollment Counselor has little in common with a traditional brick-and-mortar Admissions Counselor. The two differ in many ways: job description, daily expectations, training methods, and qualifications.
Frequently, school administrators have a difficult time selecting the most marketable online programs. They often turn to education research reports and marketing companies in an attempt to determine what online program(s) will be most successful....more