Tag Archives: Marketing

Building a Better Online School

Discover how one university is increasing enrollments and improving retention. Todd Zipper and Dr. Eric E. LaMott share six strategies for online program success in this case study.

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To Social Media or Not to Social Media: That Is Not the Question

The question is not whether to use social media as a marketing tool, but rather, how to use it most effectively. To ensure success, first, define your objectives. Then, make sure your school meets some important criteria, including having an authentic voice, posting consistently and committing time and resources. Once you establish a social media plan, you will have a powerful tool for marketing your online education programs.

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No-Cost Ways to Market Your Online Programs

Given budget cuts in higher education, administrators are often faced with the task of marketing new online programs with few resources, forcing them to get creative with what they have. However, it is possible to...
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Recycling Leads and Applications

Managing Unconverted Prospects What does it mean to recycle leads and applications? Recycling leads and applications is a Learning House enrollment management strategic model that allows colleges and universities to remarket their online education programs to students...
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