Online education continues to grow in popularity, but how are students choosing their program and institution? Learn what factors are important in the decision making process.
Tag Archives: Marketing
Discover how one university is increasing enrollments and improving retention. Todd Zipper and Dr. Eric E. LaMott share six strategies for online program success in this case study.
There’s no one-size-fits-all answer to the question of outsourcing marketing. Instead, every school needs to evaluate cost, necessary personnel and types of expertise needed.
Once you’ve decided to implement a social media strategy, it’s important to know how to execute it well. Learn five key steps to making the most of your social media, including identifying your audience, simple ways to increase content volume, and how to measure success.
The question is not whether to use social media as a marketing tool, but rather, how to use it most effectively. To ensure success, first, define your objectives. Then, make sure your school meets some important criteria, including having an authentic voice, posting consistently and committing time and resources. Once you establish a social media plan, you will have a powerful tool for marketing your online education programs.
Understanding how to strategically build links inside and to your website can increase your leads and improve the respect you receive from search engines.
Learn to develop an effective marketing strategy, from understanding the competition to determining lead generation channels, creating a budget and measuring results.