Create your playbook for success in online education with the sixth Connect Online Education Conference. Presented by Learning House, Connect is one of the only conferences dedicated exclusively to online higher education. Attendees will have the opportunity to network with industry colleagues and learn best practices and trends in online:
Below is a spotlight of just a few of the topics you will hear discussed in the Marketing and Enrollment sessions at Connect 2015.
Reaching Learners in a Digital World
In this session, Katie McGlynn, Head of the Education vertical at Google, joins us to examine industry and online search trends within the education space to get a full picture of the current environment. Attendees will walk away with ideas for how to reach their most qualified students. Today, marketers need to be thinking more about media orchestration for their key consumers than ever before. We’ll share with you how Google thinks about this process and how your institution can take steps to reach new students along the path to enrollment.
The College of 2020
As costs continue to rise, more and more students are looking for alternatives to the traditional undergraduate experience. Fully online degrees, hybrid learning, and three-year degrees are going mainstream. In this speech, Jeffrey Selingo, best-selling author of “College Unbound,” lays out how colleges can identify and communicate their value proposition to prospective students in an increasingly competitive marketplace. He also will lay out a road map to the college of the future, as these innovations, and more, continue to evolve.
Marketing by Numbers
Presented by Dr. Steve Peterson, Vice President of Admission at Liberty University, this session will discuss how to collect, synthesize, and execute data driven decisions. Everyone says they love data, but are you using that data to your advantage? Implementing the findings of data is the most important step, but too many marketers collect data and then leave it on their shelf to collect dust.
Ten Tips to Grow Enrollment
With more schools than ever offering online degrees and the growth in student demand beginning to plateau, it is increasingly difficult for any school to stand out in a crowded marketplace. In this session, Learning House’s President and CEO, Todd Zipper, will join Learning House VP of Enrollment Julie Delich to share 10 proven tips to help you break through the noise and achieve success with your online degree programs by optimizing your marketing and enrollment funnels.
Note: if you work with a Learning House partner institution, you are eligible for a $200 registration discount. Please email Theresa Burridge to obtain your partner discount code.