Marketing

10 Tips for Attracting Online Students

Higher education is at a crossroads. In recent years enrollments have begun to plateau while competition has increased. With that sanguine backdrop, how can your institution stand out? Here are 10 strategies you can use to maximize your marketing and enrollment funnel.

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Building a Better Online School

Discover how one university is increasing enrollments and improving retention. Todd Zipper and Dr. Eric E. LaMott share six strategies for online program success in this case study.

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To Social Media or Not to Social Media: That Is Not the Question

The question is not whether to use social media as a marketing tool, but rather, how to use it most effectively. To ensure success, first, define your objectives. Then, make sure your school meets some important criteria, including having an authentic voice, posting consistently and committing time and resources. Once you establish a social media plan, you will have a powerful tool for marketing your online education programs.

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