Higher education is at a crossroads. In recent years enrollments have begun to plateau while competition has increased. With that sanguine backdrop, how can your institution stand out? Here are 10 strategies you can use to maximize your marketing and enrollment funnel.
Online education is evolving at a rapid pace. It is no longer enough to simply start an online program and expect a boost in enrollment. Four industry experts share their perspective on the future of online education, and what schools need to do to succeed.
College and university leaders who want to grow their online classes need sell the important outcomes. Focusing on communicating outcomes that resonate with adult learners, such as job placement and lifelong learning, will help with recruitment.
Discover how one university is increasing enrollments and improving retention. Todd Zipper and Dr. Eric E. LaMott share six strategies for online program success in this case study.
Reciprocity is an ongoing conversation among institutions of higher education. Learn about highlights from the recent national meeting on next steps in state reciprocity, including accreditation, fees, legislative and regulatory language and more.
There’s no one-size-fits-all answer to the question of outsourcing marketing. Instead, every school needs to evaluate cost, necessary personnel and types of expertise needed.
Once you’ve decided to implement a social media strategy, it’s important to know how to execute it well. Learn five key steps to making the most of your social media, including identifying your audience, simple ways to increase content volume, and how to measure success.
The question is not whether to use social media as a marketing tool, but rather, how to use it most effectively. To ensure success, first, define your objectives. Then, make sure your school meets some important criteria, including having an authentic voice, posting consistently and committing time and resources. Once you establish a social media plan, you will have a powerful tool for marketing your online education programs.
Understanding how to strategically build links inside and to your website can increase your leads and improve the respect you receive from search engines.