In the thick of March Madness, we are reminded that it takes a great playbook to pull off a win. Those of us who work in higher education know, successfully developing and delivering online programs requires our own playbook of tactics and strategies…
Higher education is at a crossroads. In recent years enrollments have begun to plateau while competition has increased. With that sanguine backdrop, how can your institution stand out? Here are 10 strategies you can use to maximize your marketing and enrollment funnel.
A happy enrollment team with strong leadership will be more appealing to potential students. Learn key strategies to build an enrollment team that is efficient, friendly, and effective.
Online education is evolving at a rapid pace. It is no longer enough to simply start an online program and expect a boost in enrollment. Four industry experts share their perspective on the future of online education, and what schools need to do to succeed.
College and university leaders who want to grow their online classes need sell the important outcomes. Focusing on communicating outcomes that resonate with adult learners, such as job placement and lifelong learning, will help with recruitment.
Discover how one university is increasing enrollments and improving retention. Todd Zipper and Dr. Eric E. LaMott share six strategies for online program success in this case study.
Once you’ve decided to implement a social media strategy, it’s important to know how to execute it well. Learn five key steps to making the most of your social media, including identifying your audience, simple ways to increase content volume, and how to measure success.