Monthly Archives: January 2013

To Social Media or Not to Social Media: That Is Not the Question

The question is not whether to use social media as a marketing tool, but rather, how to use it most effectively. To ensure success, first, define your objectives. Then, make sure your school meets some important criteria, including having an authentic voice, posting consistently and committing time and resources. Once you establish a social media plan, you will have a powerful tool for marketing your online education programs.


MOOC Ancestor: Still Looking for Quality Teaching

Massive open online courses (MOOCs) are a new phenomenon, but they are quickly gaining in popularity. MOOCs offer a chance for thousands of students to learn at once, making more efficient use of teacher time. How effective are these courses, though, when compared to traditional online classes? Learn how two MOOCs measure up against the course quality standards of Learning House.